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... anti-ageing drinks and bread promoting health and beauty are amongst products gaining pace around the globe, according to datamonitor's product launch analytics ... citing a surge in functional food and drink products on offer in recent months, the division of business information provider, datamonitor, claims that manufacturers are becoming increasingly aware of the value consciousness of post recession consumers ... when it comes to beauty claims, datamonitor predicts that soft drinks and water of the ‘functional beverages’ category will lead the way ... yet datamonitor envisages that the functional food market will be branching out into various every day products, referring specifically to the khlebnyi dom kefir-based bread launched in russia, which claims to promote health, vitality and beauty, as an example ... removing guilt by adding benefit alongside the notion of value consciousness, datamonitor has explored ‘healthy indulgence’ as a prime driver of functional food and drink demand ... adding a functional benefit to a product usually considered detrimental to health and beauty can remove consumers’ feeling of guilt, according to whalley ... data from a survey carried out by datamonitor in july 2010 demonstrated that while 44% of total respondents from 20 markets considered beauty food and drinks to be appealing, only 33% thought that general functional claims were trustworthy

... meanwhile, essensis was launched by danone in france in 2007 as a beauty food that could improve the appearance of skin

... the crossover between food and beauty is increasingly apparent, with global food and drink product launches with a ‘beauty enhancing’ claim increasing by a staggering 306% from 2005 to 2008, according to mintel ... “one in five us women between the ages of 18 and 25 are interested in trying beauty functional beverages,” taya tomasello, senior beauty analyst at mintel, advised ... “these numbers really point to an opportunity within this new segment in the beauty industry ... ” while beauty food and drink products have seen significant growth - albeit off a low base, overall global food and drink product launches have only seen a 35% increase during the same timeframe ... in addition, already in 2009, nearly 300 food and drink product launches with a ‘beauty enhancing’ claim have been launched, surpassing the total number launched in all of 2008 ... another new beauty product launched in australia is tea tonic’s complexon tea that claims to help “revitalize each cell of the body within, and is a positive step towards achieving beautiful luminous skin and a fabulous complexion

... beauty is in the eye of the food shopper, according to data released by mintel ... the research company’s beauty innovation division found that food and drink launches with a “beauty enhancing” claim increased 306 percent worldwide between 2005 and 2008 ... , there was an 850 percent increase in the launch of these alleged beauty-enhancing in a three-year span ... “these numbers really point to an opportunity within this new segment in the beauty industry,” said taya tomasello, senior beauty analyst at mintel, in a statement ... in last year’s “functional beverage report,” the company found that 21 percent of women, and 11 percent of men expressed interest in trying a drink positioned as a beauty beverage ... this interest in beauty-enhancing food and drinks skews younger, with 26 percent of those aged 18-24 expressing an interest and 23 percent of those aged 25-34 saying the same ... mintel released these findings to coincide with this year’s hba expo for personal care and beauty products, taking place in new york city on september 15-17 ... the company is sponsoring a showcase of new food and beverage products promising to enhance beauty

... a recent report from mintel beauty innovation reveals an increased crossover between food and beauty as global food and drink product launches with a ‘beauty-enhancing’ claim increased by 306 percent from 2005 to 2008 ... women between the ages of 18 and 25 are interested in trying beauty functional beverages,” said taya tomasello, senior beauty analyst at mintel ... “these numbers really point to an opportunity within this new segment in the beauty industry ... ” while beauty food and drink products have seen significant growth, overall global food and drink product launches have only seen a 35-percent increase during the same timeframe ... in 2009, nearly 300 food and drink product launches with a ‘beauty-enhancing’ claim have been launched, surpassing the total number launched in all of 2008

... chocolates, jams and juices sporting beauty claims were showcased by market researchers mintel at the in-cosmetics show in munich ... nutraingredients' cosmetics design cousins hit the show floor to put the latest beauty foods and drinks to the taste test ... subscribe to podcast: rss nica lewis, head consultant, mintel beauty innovation, predicts continued growth in the beauty food and drink market, despite the withdrawal of the danone beauty yoghurt essensis from the french market

... danone may have pulled the beauty yogurt essensis from french shelves but a euromonitor analyst insists that the ‘beauty from within’ trend is still heading mainstream ... ewa hudson said a crop of high profile beauty food launches in 2008 indicate that the trend really is hitting the big time ... she mentioned dove beautiful and vitalize from mars and glowelle from nestle among the new edible and drinkable beauty products to hit us shelves last year ... boots recently launched choxi+ chocolate in the uk and in spain and switzerland emmi released aloe vera sensitive yogurt and beauty case ... convincing consumers of benefits manufacturers must develop products with visible benefits or else they will never persuade consumers to embrace the expensive concept of beauty foods ... looking at fresh new trends in edible beauty, the euromonitor analyst picked out three different types of supplement that are beginning to make it onto shelves ... she also mentioned anti-cellulite and men’s hair recovery supplements as areas of new product development but warned that like elsewhere in the beauty food sector “work has to be done on the education front”